Crypto News – Murano Global Investments, a Nasdaq-listed hospitality firm, announced today a $500 million Bitcoin (BTC) treasury strategy, becoming the latest corporation to embrace cryptocurrency as a reserve asset. The move follows a growing trend among publicly traded companies seeking to hedge against inflation and diversify their balance sheets. Murano’s decision comes as Bitcoin trades at $108,283.57, down 0.84% in the last 24 hours, with the total crypto market cap dropping 4.6% to $3.44 trillion, reflecting cautious market sentiment.
The company plans to allocate $500 million over the next 18 months to acquire Bitcoin, citing its potential as a store of value amid global economic uncertainty. Murano’s CEO, Maria Lopez, stated, “Bitcoin’s decentralized nature and fixed supply make it an attractive long-term investment for our portfolio.” The firm will fund the purchases through a combination of cash reserves and low-interest debt, mirroring strategies employed by companies like MicroStrategy and Metaplanet.
This announcement aligns with recent corporate adoption trends. Japanese firm Metaplanet recently acquired 2,205 BTC, bringing its total holdings to 15,555 BTC, valued at $1.68 billion, while The Blockchain Group added 116 BTC to its 1,904 BTC treasury, worth €172 million. These moves signal growing institutional confidence in Bitcoin, despite short-term market volatility. The crypto market’s 24-hour trading volume, at $72.4 billion, is at its lowest in days, suggesting a potential consolidation phase before further price action.
Analysts note that Murano’s entry could spark renewed interest among institutional investors, especially as global M2 money supply hits record highs, historically a bullish signal for Bitcoin. However, regulatory uncertainties, such as upcoming U.S. tariff decisions on July 9, may temper short-term gains.
